Ethical Dilemmas Facing Social Work - 1619 Words

Introduction Reflection is a process of learning through and from self-analysis, self-evaluation, self-dialogue and self-observation towards gaining new possibilities for self-enhancement. In social work, this learning process is an integral part of applying theory to practice. With the growing influence of postmodernism, social workers also need to be prepared to recognise the eurocentric discourse that grounds and governs their disciplinary knowledge. It is against this background that I will reflect upon Foucault’s power-knowledge axis, particularly as it relates to cultural competence. As will be demonstrated, anti-oppressive practice rests on the ability of social workers to analyse the power dynamics that pervade their encounters†¦show more content†¦Beyond undermining the importance of Indigenous world-views, this also justified a normative environment that further marginalised culturally diverse populations. It is against this background that cultural relativists would arg ue that, in its attempt to extend universalism, social work is a form of cultural imperialism, dependent on the disqualification of competing ‘false’ knowledges by the hegemonic assertion of Western social work knowledge as universal ‘truth’. The influence of postmodernism, which does not promote one paradigm over another, but focuses on the subjective nature of truth, has helped to alleviate these social issues to some extent. However, concerns surrounding Indigenous models of social care persist today, where modern social work discourse continues to promote the dominance of Western ideals such as scientific reliability and professional autonomy. Thus, social work has the capacity to escalate inequalities by concentrating on aligning clients with societal norms that privilege advantaged groups and worsen the relative condition of the most disadvantaged. Consequently, a crucial task confronting social work is that of deciphering the paradoxical directions surrounding universalism, indigenisation and cultural imperialism. Foucault’s power-knowledge axis offers a useful approach for reflecting on these important social issues. Examining Foucault’sShow MoreRelatedEthical Dilemmas Of An Ethical Dilemma1026 Words   |  5 Pagescreate ethical dilemmas. Situations will arise and nurses have a duty to protect the patients and themselves. This paper will outline a significant event in my practice that caused an ethical dilemma. Clinical Situation Ethical dilemmas are defined situations in which, there is a choice to be made between two options, neither of which resolves the situation in an ethically acceptable fashion (Your Dictionary). 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None Provided67 Essay Example For Students

None Provided67 Essay Egyptian Pyramids When most people think of Ancient Egypt they think of Pyramids. To construct such great monuments required a mastery of architecture, social organization, and art that few cultures of that period could achieve. The oldest pyramid, the Step-Pyramids, grow out of the abilities of two men, King Djoser and Imhotep. Djoser, the second king of 3rd dynasty, was the first king to have hired an architect, Imhotep, to design a tomb (Time-Life Books, 74). Imhotep was known as the father of mathematics, medicine, architecture, and as the inventor of the calendar (White, 40). He had a great idea of stacking mastabas until they reached six tiers, a total of 60 meters high and its base 180 meters by 108 meters (Casson, 118). A glistening costing of limestone was added to the mastabas that made them shimmer in the sun. The main feature of the pyramid was its 92-foot underground shafts and burial room lined with pink granite. It was the first time that this feature appeared (White, 41). Imhotep surrounded Djoser’s pyramid with a number of funerary courtyards and temples. He then, surrounded these complexes with a mile long protective wall (Time-Life Books, 74). Another pyramid was Khufu’s Great Pyramid. It is the largest tomb every built. It was the height of a forty-story building, and its base was the average size of eight football fields. The pyramid contains about 2,300,000 stone blocks. The limestone was covered with a layer of polished stone to add a shine. Deep inside the pyramid are the tomb chambers, one for the king and another for the queen. Narrow shafts lined with granite lead the way to the tomb chambers (Time-Life Books, 75). Social organization was another key factor in creating such a grand monument. Imhotep was the man that brought forth this sense of organization. He assembled one workforce to quarry the limestone, another to haul the two and half ton stones to the site, and one more to carve the blocks and put them in place (Casson, 129). Just to move one block took the work of forty men. The daily life of the workers constructing the pyramids was one of immense toil spanning over a long period of time. The quarrymen toiled away with soft copper chisels that hardly made a dent in the limestone. Another team dug a network of canals to transport the stones and food for the workers. Finally, another team of workers would haul the massive blocks on wooden sleds and put them into position (Casson, 130-137). This great social organization became the force that knit the country together. Another important group was the artisans. They were the people who decorated the inside of the pyramids. The artisans, also, brought a sense of social organization by the many processes it took to produce a work of art. For instance, the actual sculpting of a statue was not considered a single process, but as on process among many. The quarrymen had to quarry the stone with soft copper chisels, and it was transported to a sculptor. After the sculptor was finished with it, the sculpture was sent to another artisan. This artist would cut hieroglyphs in the statue. The hieroglyphs were about the life of the person that the statue represented. Then, they would send it to a metal worker who inserted the eyes and other details. Finally, the statue was sent to a painter to be painted (White, 153-154). These sculptures were placed in the tomb of a deceased king, as a ka piece. A ka is considered the life force of the deceased king. One can see how exhausting it would be to have a sculpture made, and how much organization was required to produce it. The life of Ancient Egyptian painter was somewhat similar to the life of a sculptor. They both had their share of work. A painter had to learn the important skill of making brushes out of reeds and mixing paint (White, 156). .ub583aceaf8075cd053ca2d72402e549d , .ub583aceaf8075cd053ca2d72402e549d .postImageUrl , .ub583aceaf8075cd053ca2d72402e549d .centered-text-area { min-height: 80px; position: relative; } .ub583aceaf8075cd053ca2d72402e549d , .ub583aceaf8075cd053ca2d72402e549d:hover , .ub583aceaf8075cd053ca2d72402e549d:visited , .ub583aceaf8075cd053ca2d72402e549d:active { border:0!important; } .ub583aceaf8075cd053ca2d72402e549d .clearfix:after { content: ""; display: table; clear: both; } .ub583aceaf8075cd053ca2d72402e549d { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ub583aceaf8075cd053ca2d72402e549d:active , .ub583aceaf8075cd053ca2d72402e549d:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ub583aceaf8075cd053ca2d72402e549d .centered-text-area { width: 100%; position: relative ; } .ub583aceaf8075cd053ca2d72402e549d .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ub583aceaf8075cd053ca2d72402e549d .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ub583aceaf8075cd053ca2d72402e549d .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ub583aceaf8075cd053ca2d72402e549d:hover .ctaButton { background-color: #34495E!important; } .ub583aceaf8075cd053ca2d72402e549d .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ub583aceaf8075cd053ca2d72402e549d .ub583aceaf8075cd053ca2d72402e549d-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ub583aceaf8075cd053ca2d72402e549d:after { content: ""; display: block; clear: both; } READ: Adolescents Vs Media Essay The paint that they used was like tempera paints that we use today. It was a mixture of pigment and water with wax or a kind of glue as a binder (Casson, 125). The painter went through the exhaustive course of draftsmanship lasting many years. They were taught to paint figures the scale (White, 160). The Ancient Egyptians were one of the first people to develop such well-proportioned figure. The Egyptian painter painted murals inside of the pyramids depicting the things that the pharaoh accomplished in his life (Cannon, 50). In conclusion, to create such a great monument, like the Step-Pyramid, took the mastery of architecture, social organization, and art that was amazing for that period. Today, we still do not know how the Ancient Egyptians created such grand monuments. Also, we are still fascinated about all the artifacts inside the tomb, and the possible uses for them. It will forever be a mystery. Bibliography:

My personal Management Experience Essay Example

My personal Management Experience Essay My Personal Management Experience Name; Course: Date: We will write a custom essay sample on My personal Management Experience specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on My personal Management Experience specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on My personal Management Experience specifically for you FOR ONLY $16.38 $13.9/page Hire Writer My Personal Management Experience I was employed as a store manager for a jewelry store that was only just opening. My boss called me one morning and said, â€Å"I want you to be in Eastridge Mall tomorrow,† and he gave me the address. I showed up the following day at the Mall as directed and found a store under construction. The whole place consisted of construction material and debris. There were Sheetrock walls, hanging wires from the ceiling and brand new showcases ready to be installed. He called me the same evening and surprised me by saying, â€Å"Congratulation, this is the store you will be running.† I accepted this new and greater responsibility with newfound confidence. I had worked as a jewelry sales person and I understood quite well the difficult task that lay ahead. This was bound to be a wonderful experience. I had always wanted to mange big assignments and this was one of them. My first management challenge consisted in establishing a clientele, forming a strong workforce and making a reasonable profit for the company. My boss believed in my vast experience as a sales person and he expected me to deliver the required results. . I had to strategize on how to kick-start the operations of the store and how to capture loyal customers. This was no mean feat for someone who has never had any management experience in the past. Running a new store is a challenging task. In the retail world, all businesses are driven by the desire to make profits. This was a difficult task considering the fact that I was given a brand new store with no clientele and located in a very unfamiliar market. I had to apply what I had learnt from my experience as a sales person and what I had learnt from my management classes to this challenge. I was required to takeover the planning from now onwards. As the manager, I was tasked with the responsibility of organizing the required resources whether financial or material to be delivered to the store. I was also responsible for the staffing. The store needed an adequate and competent workforce to be able to make it through this stage. For the operations to run smoothly, I had to be able to guide and motivate my workforce and ensure that everything was going according to the plans set down. This is just but a brief insight of the task that lay ahead of me. As a manager, I was supposed to do my work diligently. The construction was already underway, I had to incorporate my company’s designs into the already laid out designs. This was to make sure that the store is constructed according to the company’s standards. I therefore had to be present at the construction site to supervise the ongoing construction. This was my first assignment. I had to co-ordinate the construction process and I was leaving nothing to chance. Signs for example, were to be placed in the right places and given perfect angling; the lighting system had to meet the company’s standards. Since this business involves expensive jewelry, security was very important. I had to ensure that the security system was standard. All the display cases had to be secured to ensure no one tampers with the jewelry. These measures had to be taken to ensure that everything was in place. In this stage of the project, I applied management control. This assisted me in verifying whether the construction work was going accordi ng to my plan After overseeing the completion of the construction work, I had to focus on the opening of the store. This was one of the most important stages of this assignment. My mission was to put up a credible work force that will assist me in developing the store into a competitive and profit making outlet. I recruited a formidable sales team bout one month before the store commenced its operations. This was essential because without the right sales people I (Store manager) would not succeed. Coming up with the right team was quite difficult. I had set my own objectives on the kind of people I wanted for this job. I had to build a competent group of workers and so I chose those that really suited my descriptions for the best. As a manager I was guided by one principle, I gave my work the best I can and treated my customers with the respect they deserved. As quoted in Arnold et al’s article in the Journal of Retailing issue number 85 of 2009, â€Å"transformational managers attempt to act in the best interests of both the customer and the company to provide effective solutions to the needs of both groups (Bass, 1977)†. This principle motivates me to do my best and guides all my practices as a manager. A manager however does not work alone; he is assisted in his work by his sales team. I strived to instill these values in the team that I managed to create. I set goals for the sales team we had to get the business running and rake up sales within the first two months. These objectives guided my choice of candidates for the sales job. I laid out the minimum qualifications and the attributes of the sales personnel. My ideal candidate had to possess the following characteristics. First, they must be lovers of jewelry, a person who does not love what he/she is selling will find it difficult to passionately market a piece to a customer and convince them to purchase it regardless of its price. Second, the person must be enthusiastic; customers prefer sales people who are lively and appealing. Positive attitude will always result in customer satisfaction and eventually a sale. Third, the person must be ambitious; employees who want to advance in their careers in future always give their best. Keeping in mind all these expectations, I formed a sales team that consisted of seven dedicated people. They were lovers of jewelry, enthusiastic, and all desired to grow in their respective careers. They also had to fulfill my manager’s expectations. These p eople had to be proficient in whatever they were going to do so training was necessary. After hiring them, I trained them on the various roles they would take in the store. Several years ago, I was working as a sales person at my first job (Zale’s the Diamond Store). The manager at this store had a great relationship with his workers. I loved the way he related with those under him and he inspired me to be like him. He was also unbelievably talented in the art of marketing. He knew how lure the customer into buying something; he always knew the right words to use. .He taught me how to approach the customer, make a conversation, find out about their needs, and listen to them. He believed that through listening, we learn more about someone than when we talk. Roman et al in their article in the journal of marketing management say that listening skills can lead to higher sales performance â€Å"From the salesperson’s perspective, empirical research has shown that effective listening leads to higher sales performance† ( Roman et al, 2005 ). He inspired me and I strived to pass down his values to my sales team The staffing function required much more time than I had anticipated; I had to set up instruction/training sessions for my team on a daily basis. The training comprised education on customer service, product knowledge and listening and communication skills. The daily sessions are essential because they are also used to review the progress of our daily objectives and assist us in making corrections as appropriate. Through these meetings, we interact, highlight the problem areas, and propose solutions or improvements as appropriate. We have set up half hour opening and closing meetings where we talk about the store’s goals break it down to our individual goals, and then we discuss whether we have achieved those goals and what we ought to do in order to achieve them. In the closing meetings, we review the days work and evaluate individual as well as team performance. These meetings represent a minor form of performance appraisal. Another strategy that I employ when dealing with m y team involves role-play and building scenarios. This has an enormous impact on their learning. It is a great confidence builder and aids the team in their learning. The bottom line is I always recognize the efforts of my sales team and closely monitor their behavior and correct them in areas where they have gone wrong. My short-term goals were to be able to gain a consistent flow of sales and to attract a meaningful number of customers. With these goals in mind, we set out on the methods to achieve them. I identified several ways through which we could be able to gain and retain customers. One important was to have a motivated sales team, second was to carry out intensive marketing of the new store. These were key strategies for the achievement of our goals. I had to motivate my sales people and ensure that we marketed ourselves well. Together with the head office, we embarked on massive promotional campaigns on print and communication media and in the internet. We also put up a series of promotional billboards in the neighborhood. Our marketing campaign paid off very well and within a few days, customers started streaming into our store. The second step involved the motivation of workers, we offered incentives for those who achieved a certain amount of sales and the daily meetings enabled them to be participatory and hardworking. Overall, the performance of the sales team and the store in general exceeded my expectations. I agreed to become a manager because I believed in my ability to recognize the areas for potential improvement in my sales associates and correct it before became too late. I understood that every single flaw within my sales team would reflect ten times greater on my own portfolio. I achieve that by creating a great relationship with my team. Achieving our short-term goals was not as difficult as I had previously thought. With the motivated workforce and the regular clientele, we were way beyond our goals. My focus now shifted to the medium term goals. One of my medium term objectives involved the retaining of present customers and improvement of sales. We had to create an impression on the clientele to ensure that they will come back again. This was not an easy feat to achieve. Great and efficient customer service is a combination of patience, intelligence and understanding. The sales team had to be made aware of these three pillars of effective customer service delivery. I ensured that I reminded them about this in our daily meetings and instructed them on how customers should be handled. Another important step that I took was to enforce disciplinary actions, these were necessary in order to maintain a reliable and strong sales team. At the end of the day, the manager is responsible for the mistakes of his team. It is t herefore prudent to have disciplinary action taken against team members who violate the rules set to govern misconduct at the workplace. This is one way through which the work force can stay focused on the company’s objectives. When a manager metes out punishment on an employee it is always for the good of the employee and the company. When the employee is repeatedly involved in misconduct, he/she should be replaced. Some of these rules were agreed on as we embarked on the journey to achieve greater sales and to retain and gain more customers. As a manager, I prided myself in being a successful organizer. I had the roles of all my seven sales personnel well defined, each of them had a role clearly carved out for them. Teamwork was an important element of the sales process. If one member of the sales team found it difficult to convince a customer, it was normal practice to refer them to another member. If both failed to make a deal with the customer, I always intervene to save the situation and make the sale. I have never been a manager who works only to collect paychecks, but to gain my paycheck and deserve it. My participation motivates the team; they are aware of the need to be effective and to do their best. Having a rapport with your customer gives them the motivation to come again. They also recommend the store to their friends. Excellent customer service helps the company establish this rapport with the customers and in turn enables the organization to increase sales. I endeavored to ensure that the sales team mainta ined an excellent rapport with customers in order to achieve the goal of maximum sales and to gain more clients. Through these simple steps, we were able to establish ourselves as a formidable force within the jewelry market. Our sales soared at unbelievable rates and clients continued streaming into our store. My manager acknowledged my performance and even upgraded my store’s capacity due to the increasing sales that we were registering. We had made a lot of progress as far as the achievement of our goals was concerned. We attained parity in sales and the number of customers who called at our store had increased. However, one problem still troubled me; we had inconsistencies in the sale of a particular stock of diamond rings. This ring had registered the least sales despite being tone of the most valuable and most sought after rings in the country. I figured out that there might be a problem in its display station and made the decision to have it displayed at a different position. We deliberated on this as a team and I decided that this particular ring be displayed on the finest showcase for the customers to see. Each member was supposed to take keen interest on customers who showed their interest in the ring and attend to them with the tact and experience they had gained over the few months that the store has been in operation. Another problem that we had to contend with was the height of the showcases it was observ ed that the showcases were taller than the standard height. This made it difficult for the customers to have a comprehensive view of the jewelry showcased. This was identified as an impediment to the sales process. Some jewelry had intrinsic features that could only be noticed by an observant customer. Others like rings had minute details that can only be seen if the customer has the best view. This therefore posed a major problem. The showcases had to be replaced with others that were waist-length in order to allow the customers to have a comprehensive view of the jewelry. These two were some of the major challenges that we faced in the jewelry store. We were able to replace the showcases after receiving financial help from the head office. Our sales increased considerably with this new adjustment and we realized that customers could now see all the jewelry displayed in the store. Our sales staff also became busier than before since customers were now more interested in the detail. We have not yet achieved our goals as a company yet but according to my observation, we are right on track and given more time, we will be a force to reckon with in the jewelry market. As a manager, I believe I have employed the functions of management as taught in management class and that is the reason why I have a wonderful record of accomplishment. I planned my processes and objectives quite well and organized all the resources required to achieve them. I also ensured that I had a well, developed and qualified workforce for the job. I ensured that the workforce was well motivated and that communication in the store was open. Constant evaluation and reviews of the progress of operations also assisted me in troubleshooting potential threat areas and finding credible solutions to these threats. Recognizing the passion for what we do is the key to our success. The only reason why I have been featured on the company’s â€Å"newspaper† for several years now is because my store registered the highest profit margin. I am proud of myself simply because I always give the best of my efforts, set higher than normal expectations for myself and never lose hope in difficult times.

Asia is Orientalized essays

Asia is Orientalized essays Images of different kinds of Asian Culture are all around us in the United States. They can be found in restaurants, in newspapers, in magazines, on the internet, and on television. All of these images reflect a typical Americans view of all people that live in Asia. The most common images that we see in the media are not an accurate reflection of what modern-day Asia really is. Many of the images make us perceive Asia as backward, traditional, and inferior to us. This is how Asia is orietalized. These images circulated by Americans serve the purpose of making us feel that we are superior to Asian culture and lifestyle. The first example of orientalism that I found is a picture of a small, male child. He is dressed in a long gown that is decorated in a traditional Chinese design and wearing a hat. Refer to Appendix A. I found this picture on the internet on a web page designed for children to inform them of the Chinese New Year. This picture gives the perception that all Children in China dress this way. The boy in this picture looks very simple and plain. In no way does this icon make China look like a very industrialized and technologically advanced country. In this example an American selected this image to portray Asia as an uncivilized nation that is not as advanced as America is. This image is very misleading. Since this web site is a child based web site, this is a prime example of how orientalism is started early in our country. Little children in America see these images and assume this is how people in China dress on a daily basis. They see these images and that imply that Asia is not a country as good as ours or that it is some exotic place, and they believe it. The second illustration that I came across is a photograph taken of two young female girls. They are Japanese. Both are dressed in very traditional Japanese clothing (robes, sandals, head pieces). They have their hair done up o...

Do you believe photography of public places is an inherently Essay

Do you believe photography of public places is an inherently suspicious act that police should investigate when observed - Essay Example These raised concerns regarding photography in public places. However, these should not be enough to make the capture of photographs in public places an inherently suspicious act. This is supported by several legitimate arguments. First and foremost, there is the basic photographer’s right. Dannemann (2009) emphasized this when he pointed out that in most free society, the right to take pictures within the public sphere is inviolate and is guaranteed by fundamental laws (p.99). If a photographer cannot take photo in a public space, how could he create the desired composition and exposure of people, things and places if he is barred from doing so on account of being viewed as suspicious? The space is not owned by anyone and shooting pictures is part of a citizen’s freedom to do as he desires, without interference and certainly without prejudice from other people and the authorities. It is also helpful to determine why photography arouses suspicion. According to Mark Meyer (2013) this can be largely attributed to the impact of the what he called as movie plot threats: that we like to anticipate and predict attacks and threats and since we do not have anything to base such predictions from, we are driven by materials read in thriller books or seen in the movies where the bad guy does his photo surveillance. So viewing photography as suspicious is a manifestation of a society that is getting paranoid. People should just as well bury their heads in the sand or live under a rock if they are afraid of being seen in public. And it is not good to live in such environment where people instinctively view others and their actions in a negative way. Besides what could photographers possibly do with an image of an individual in public? Not all people are perverts, criminals or terrorists and the public recognizes this. Each of us must have used a camera in public at some po int in our lives so we understand the logic behind photography in public spaces. If there

BALANCE SCORE AND STRATGEY MAP ANALYSIS OF CHEVRON Essay

BALANCE SCORE AND STRATGEY MAP ANALYSIS OF CHEVRON - Essay Example The balanced score card is used here as a strategic management tool and strategic control system. The balance score card is supplemented with a strategy map. The strategy map use a more direct approach to depict the cause and effect relationship between the various objectives across finance, customer, internal process and learning and growth. The research report also involves a detailed explanation of the link between each type of objective. Apart from that the strategies are also linked with the mission and objectives of Chevron. Based on the observations obtained from the balanced score card and the strategy map, a recommendation is prepared. A critical analysis of the balanced score card is also provided along with limitation and conclusion in this report. Table of Contents 1.0 Introduction 4 2.0 Vision of the company 4 3.0 Strategy 5 4.0 Designed Balanced Scorecard 6 4.1 Customer perspective 7 4.2 Financial perspective 7 4.3 Learning and innovation perspective 9 4.4 Internal proc esses perspective 9 5.0 Balance of balanced scorecard 10 6.0 Strategy map (ping) 12 7.0 Links within each perspective 13 8.0 Links with respect to particular company 14 9.0 Recommendations 14 10.0 Balanced scorecard a critical analysis 15 11.0 Limitations of balanced scorecard 16 12.0 Conclusion 16 Reference 18 1.0 Introduction Chevron is a global energy company which deals into various kinds of energy sources like oil, natural gas, oil sands, geothermal, solar energy. The company is catering to the growing demand of energy for the world and at the same time making sure that the nature and environment is kept safe for a healthier and greener tomorrow (Anthony et al., 2011). In the next 35 years, it is estimated that the energy demand will increase by 40% of what is today. In order to cater to the growing demand of the world, efforts are underway to find new means of energy resources. As such the energy resources are scarce and it is estimated that by 2035 more than 30% of the world population is going to survive on renewable sources of energy. Chevron continues to search the horizon for better cleaner and more efficient sources of energy. This endeavour is costly and time consuming and most of the time there are no pay offs from such endeavours. Besides conducting the search for better and cleaner energy and feeding the world with its energy demands, Chevron is also committed to provide a greener and cleaner environment. Various other endeavours involve expenses and Chevron needs to make sure that the ultimate payoff is able to compensate for the costs endured (Argyris, 2007). In order to prepare a road map that can lead to better strategic position in future a balanced score card along with strategic map is presented in this research topic. 2.0 Vision of the company Chevron envisions supplying the world with energy products that will help to create sustainable economic progress as well as human development all across the world. To create people and organisati on equipped with excellent capabilities and commitment (Forza and Salvador, 2001). To built a strong brand image among customers, governments, employees as well as local communities. 3.0 Strategy The road to a sustainable future is structured by using balanced score card and subsequent creation of a strategy map to show the implementation of the balanced score card. The strategy is to improve the learning and growth indices. So that improved employee

Effectiveness of Sponsorship Strategies

Effectiveness of Sponsorship Strategies This paper discusses how Under Urmour gets noticed by the customers. It does this by; making its brand personally relevant, surprising, and easy to process; use of objective and subjective comprehension through sponsoring up-and-coming athletes and ensuring that the consumers can clearly see different models as well as its mission and guarantee on its website. The paper also discussed how Coca cola and Pepsi are marketing their brands to teens worldwide via music. OPTION 2 HOW UNDER ARMOUR GETS NOTICED What is Under Armour doing to make its brand personally relevant, surprising, and easy to process? Initially, the company positioned itself as a brand for the athletes of the next generation by sponsoring upcoming athletes; which is in contrast with its competitors such as Nike who only sponsor established athletes. The audience interprets this as a gesture of community service by promoting new athletes who are known for their dedication and athleticism. The Under Armours brand gains customer attention and visibility as these sponsored athletes perform well. Additionally, Under Armour has put tremendous effort to attract women to its brand. In the past decade, the company has increased its credibility by investing heavily in terms of time and energy to reach the female consumer. In Sept 2010, the company launched a Facebook fan page for women called Under Armour Women, where members can get to upload various videos articles, and workouts. The aim is to market its products to the females just the same way it does to their male counterparts (Mick, 1992). The company gives incentives to its customers such as wholesale discounts or discount on new products. To further maintain the element of relevancy and surprise, it sells variety of sports gear both light and heavy for both sexes. The company has also established a healthy long term relationship with its retailers, wholesalers as well as their customers. The bottom line is; persuasion is the primary element of the companys marketing goal which consists two key ingredients: credibility and relevancy (Mick, 1992). The role of objective and subjective comprehension in Under Armours ability to market its products by sponsoring up-and-coming athletes Objective comprehension is usually understood as the extracting or grasping of a pre-specified meaning from an advertisement; these meanings are normally given or rather directly implied by the advert as intended by the advertiser. Thus, objective comprehension is basically a one-dimensional construct with the major aim of ensuring the recipients of the message draw accurate amount of meaning from the message. On the other hand, Subjective comprehension is understood as the creation of meanings by an individual through the activation of mental perceptions related to the advertisement and the processing context (Mick, 1992). By using the objective and subjective comprehension in the adverts, consumers can easily draw practical comprehension inferences that cannot be linked directly to the advert message. Thus, through sponsoring up-coming athletes, the consumers draw practical comprehension conclusions that the company is not only promoting a high-quality product but also promoting the community welfare. The use of the objective and subjective comprehension in the advertisements makes the consumers feel more involved and also helps them to acquire higher product knowledge which in turn increases their comprehension elaborations. As a result, Under Armour does not personally sell of their products; the advertisements helps customers know what the company is all about (Mick, 1992). Why would Under Armour want to be sure that consumers can clearly see different models as well as its mission and guarantee on the brands website? Unlike its competitors such as Nike; Under Armour has an optimistic perspective of helping athletes develop their careers. Additionally, for the past decade, the company has provided its customers globally with precisely superior products engineered with their unique fabric construction, as well as absolute moisture management proven innovation in all its products. The company has been building a strong brand image over the past years giving it the following strengths: a strong brand equity for both the company and customers; innovativeness couple with professional armature athletes sponsorship giving it good public relations; a superior brand; has a strong brand name; has a unique, recognizable logo; rapid growth; and produces high quality apparel. Thus, with the unique and practical mission statement coupled with the companys distinctive strengths, Under Armour wants make sure that the consumers understands that they are getting the best products in the market as well as getting a good value for their money (Business Teacher, 2012). OPTION 3 Marketing to Teens Worldwide via Music The long-term results that Coca-Cola and PepsiCo hope to achieve by investing heavily in marketing to teens around the world. The long-term result that Coca-Cola and PepsiCo hope to achieve by investing heavily in marketing to teens globally is brand loyalty. Brand loyalty refers to the continuous preference by the customer for the products of an existing company. Companies create brand loyalty through; relentless advertisements of their names and brand; protecting their products through patents, product inventions and innovations through continuous research as well as, through development of programs that emphasis on development of high quality products and high-quality after-sales services. Brand loyalty has a positive influence to the manner in which the consumer perceives the product or the company. To create brand royalty, a firm has to relate a brand to human personalities which in turn creates feelings of affection, warmth and belonging to a product (Bryson, 2010). The best way of creating long term brand loyalty to a product is by cultivating feelings of warmth, fondness, and a sense belonging towards this product in people while they are young. The two companies recognize the need to reach the younger audiences because the teenage demographic is expected to represent a third of the worlds population by 2020. Human beings a generally habitual creatures thus, by creating the brand loyalty with teenagers, they will remain royal to this brand even as they grow older. Marketing advantages and disadvantages of associating a soft drink brand such as Coca-Cola or PepsiCo with musical groups that are just beginning their careers. Music is integrating in mass electronic media (internet, tv and radio) advertisements so as to enhance its the advertisement success. Advantages Entertainment Music has the entertainment aspect that makes advertisements more appealing to the audience. This increased attractiveness enables an advertisement to capture more attention. Thus, music enhances the brands, products or services value by connecting it to music (Bryson, 2010). Memorability It is easier to recall a piece of music than images or spoken language because music tends to linger in the listeners mind for long. New music groups mostly have new songs that have not yet bored the audience. As the listeners get to learn the new songs, they also get to learn more about the product. These new songs enable listeners to remember company details such as the company name, webpage or even an appealing slogan linked to the brand (Bryson, 2010). Authority Establishment and Targeting Certain kinds of groups or life styles attribute themselves to certain kind of music. This makes it is possible to appeal to a particular group through use of certain kinds of musical genres. The company can also easily use the new musical groups to target a particular kind of groups or lifestyles than. This is because new music groups are more flexible than established music groups because they are more willing to experiment with various music genres. In this case music serves as a nonverbal identifier. Growth of brand as well as The musical Group As the sponsored musical group gains popularity, the companys brand gains attention and visibility. Disadvantages Not all sponsored music groups end up becoming popular: poor performance of a musical group results in less advertising revenues. Brands have the ability to make up-coming artists into stars but at the same time, these artists have the ability to destroy the brands name by not being successful enough (Bryson, 2010). The reason why the two companies emphasize new music and emerging performers in their ads, rather than well-known songs and groups Brands are identifying and embracing the new ways in which various kinds of audience access music and are finding ways and means to capitalize. With their major targets being teenagers globally, the two companies have realized that, teenagers have a high affinity for new music and also emerging performers. Thus, the up-coming musicians promote their brand while the companies sponsoring and also give their new music some exposure. This is more or less a collaborative process, by leveraging the power of each. It is a fact that there is a greater association to the product or brand being promoted by a new talent than renting an existing talent. This is because the young people love the element of surprise in the brand image (Bryson, 2010).